LEGAL
PRIVACY POLICY
EFFECTIVE DATE: 2026-06-11 · SUREAY MACHINERY TECHNOLOGY CO., LTD.
1. INTRODUCTION
Sureay Machinery Technology Co., Ltd. ("Sureay", "we", "us", or "our") operates the website https://sureay.com. This Privacy Policy explains how we collect, use, and share information when you visit our website or submit an inquiry.
By using this website you agree to the practices described in this policy. If you are located in the European Economic Area (EEA), additional rights under the General Data Protection Regulation (GDPR) apply — see Section 8.
2. DATA WE COLLECT
Contact form submissions — When you fill in our enquiry or quote-request form we collect: your name, company name, email address, phone number, message content, and any technical files you attach (drawings, PDFs, STEP/DXF/DWG files). This information is stored in our database and forwarded to our sales team via email.
Cookies and tracking technologies — We use cookies and similar technologies to operate the website, measure performance, and deliver advertising. See Section 5 for details.
Usage and device data — When you browse our website, analytics tools automatically collect data such as: IP address (anonymised), browser type and version, operating system, referring URL, pages visited, time spent on pages, and click events.
3. HOW WE USE YOUR DATA
- —Responding to inquiries: We use contact form data exclusively to process your quote request or technical enquiry and to follow up with you.
- —Website improvement: Aggregated analytics data helps us understand which pages and products are most useful to our visitors.
- —Advertising and remarketing: We use Google Ads to show relevant advertisements to previous website visitors on other websites and Google properties. Conversion data helps us measure the effectiveness of our advertising campaigns.
- —Legal and security: We may use data to detect fraud, enforce our terms, or comply with applicable law.
4. THIRD-PARTY SERVICES
We share data with the following third-party services. Each service operates under its own privacy policy.
GOOGLE ANALYTICS 4
We use Google Analytics 4 (GA4) to collect anonymised behavioral data about how visitors use this website (pages viewed, session duration, events). GA4 places cookies on your device and sends this data to Google LLC servers, which may be located in the United States.
Google uses this data as described in the Google Privacy Policy. You can opt out via Google Analytics Opt-out Browser Add-on.
GOOGLE ADS — CONVERSION TRACKING & REMARKETING
We use Google Ads for conversion tracking and remarketing. When you visit our website, Google places a cookie or uses similar identifiers to record your visit. If you later see a Sureay advertisement on another site or Google property, this is served by Google based on your prior visit to sureay.com.
This allows us to: (a) measure when an ad click leads to a form submission (conversion tracking), and (b) show our ads to previous visitors who may be interested in our products (remarketing). No personally identifiable information is passed to Google for this purpose.
You can opt out of personalised advertising at Google Ads Settings or via the NAI opt-out tool.
RESEND (EMAIL DELIVERY)
Contact form submissions are delivered to our team via Resend, an email infrastructure provider. Form data is transmitted securely and is not used by Resend for any purpose other than delivery. See the Resend Privacy Policy.
6. DATA RETENTION
Contact form data is retained in our database for up to 3 years to allow follow-up on enquiries and to maintain sales records, after which it is deleted or anonymised.
Analytics data is retained by Google Analytics for 14 months by default.
Advertising cookies set by Google Ads expire after 90 days.
7. INTERNATIONAL DATA TRANSFERS
Sureay is based in China. Data you submit may be transferred to and processed in China. For visitors in the EEA: data processed by Google Analytics and Google Ads is transferred to the United States under Google's Standard Contractual Clauses approved by the European Commission.
8. YOUR RIGHTS (GDPR — EEA VISITORS)
If you are located in the European Economic Area, you have the following rights under the GDPR regarding your personal data:
- —Right of access: Request a copy of the personal data we hold about you.
- —Right to rectification: Ask us to correct inaccurate or incomplete data.
- —Right to erasure: Request deletion of your personal data where there is no overriding legitimate reason to retain it.
- —Right to restrict processing: Ask us to pause processing of your data under certain circumstances.
- —Right to data portability: Receive your data in a structured, machine-readable format.
- —Right to object: Object to processing based on our legitimate interests, including direct marketing.
- —Right to withdraw consent: Where processing is based on consent (e.g. analytics cookies), you may withdraw it at any time without affecting prior processing.
To exercise any of these rights, contact us at the address in Section 9. We will respond within 30 days. You also have the right to lodge a complaint with your local data protection authority.
9. CONTACT US
For privacy-related requests, questions, or complaints, contact us at:
Sureay Machinery Technology Co., Ltd.
Industrial Development Zone, Bowang Town, Bowang District, Ma'anshan City, Anhui Province, China
Email: lynn@sureay.com
Phone: +86 180 0555 0657
10. CHANGES TO THIS POLICY
We may update this policy from time to time. Changes will be posted on this page with an updated effective date. We encourage you to review this page periodically.